Network Marketing is by definition a process of duplication. You become successful only when you establish a profitable business and teach others how to do the same thing. Their volume contributes to yours allowing for virtually infinite expansion of volume and profitability.
There is nothing sinister or evil about the process of duplication. If done correctly, it can lead to phenomenal earnings all the way down the line. You see, each of us has a finite amount of time and energy to move volume. You may be a super-salesmen or saleswomen, but there are still limits on what you can do by yourself. If you have subordinates also selling, then the potential volume of sales of our organization as a team could expand dramatically. Of course, that won't happen unless your down line is trained and motivated to also become super-sales people.
Duplication can also be counterproductive. Let's say you are an expert at selling using a certain type advertising, if all your down line adopt the same advertising methodology, the effectiveness of that mode of advertising will likely decrease dramatically due to over exposure. Can you imagine if you had 50 or 100 affiliates all running the same classified advertisement, then none of the ads would be effective.
There is always a temptation to think only about yourself, about what you can do to increase the volume or profitability of your personal business. If you don't consider the potential effect if your whole organization is doing the same thing, you could be courting disaster. Let's say you are a writer like me, and you use that to draw traffic to your website. That is fine by itself, but if you teach your down line to do that as well, some of them might be able to do what you did, but most others obviously can't. You definitely don't want to restrict your business organization to the few who can do what you are doing.
As a smart sponsor you will always ask yourself if what you are doing, or planning to do, can be easily duplicated down line. You will be cautious about doing anything that would potentially negatively affect your business if duplicated down line. For example, you might be able to temporarily expand your business rapidly by investing a lot of money in it, but if that practice is duplicated down line, then you have in effect narrowed the field of potential affiliates to only those who are financially able to follow your lead. That could limit the future growth of your business considerably.
There is nothing sinister or evil about the process of duplication. If done correctly, it can lead to phenomenal earnings all the way down the line. You see, each of us has a finite amount of time and energy to move volume. You may be a super-salesmen or saleswomen, but there are still limits on what you can do by yourself. If you have subordinates also selling, then the potential volume of sales of our organization as a team could expand dramatically. Of course, that won't happen unless your down line is trained and motivated to also become super-sales people.
Duplication can also be counterproductive. Let's say you are an expert at selling using a certain type advertising, if all your down line adopt the same advertising methodology, the effectiveness of that mode of advertising will likely decrease dramatically due to over exposure. Can you imagine if you had 50 or 100 affiliates all running the same classified advertisement, then none of the ads would be effective.
There is always a temptation to think only about yourself, about what you can do to increase the volume or profitability of your personal business. If you don't consider the potential effect if your whole organization is doing the same thing, you could be courting disaster. Let's say you are a writer like me, and you use that to draw traffic to your website. That is fine by itself, but if you teach your down line to do that as well, some of them might be able to do what you did, but most others obviously can't. You definitely don't want to restrict your business organization to the few who can do what you are doing.
As a smart sponsor you will always ask yourself if what you are doing, or planning to do, can be easily duplicated down line. You will be cautious about doing anything that would potentially negatively affect your business if duplicated down line. For example, you might be able to temporarily expand your business rapidly by investing a lot of money in it, but if that practice is duplicated down line, then you have in effect narrowed the field of potential affiliates to only those who are financially able to follow your lead. That could limit the future growth of your business considerably.
